SEO Articles 4

Do-It-Yourself Search Engine Optimization

Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.

What is search engine optimization?

SEO is optimizing your website for search engines, acquiring inbound links, and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors techniques.

The goal of SEO is to bring in targeted traffic that is organic, i.e., from search results. When people type in a keyword or phrase that youve optimized your site for, you want your site to appear on the first page, preferably high on that page. Good SEO results in increased traffic without the cost and time spent on advertising.

The SEO industry

Where theres a need, theres an industry ready to help you spend money on that need. SEO firms charge from a few hundred dollars up to six-figure amounts to optimize your site for search engines.

If paying thousands of dollars to an SEO firm isnt in your budget, consider using SEO packages to optimize your site yourself.

A combination of SEO tools is needed to get the best results. The SEO packages described below offer a variety of tools to help you optimize your site for search engines.

SEO tools compared

While weve listed numerous features of each SEO tool, these comparisons are summaries only.

Internet Business Promoter (IBP)

Known for their link popularity tool ARELIS, IBP also produces a three-step suite of tools to help you promote your website:

1. Page optimization
Generate, analyze, and edit keywords
Optimize for the top 10 search engine rankings
Optimize the title, link texts, and other parts of the web page
Validate the HTML
View the site via a spider simulator

2. Page promotion
Submit your site to search engines and directories
Search for sites that might add a link to your site

3. Results tracking
Verify search engine positions automatically

Price: $179.95 or $349.95.

LinksManager

Links Manager is designed to help users manage reciprocal linking. It doesnt require any software downloads, and current links pages can be imported into it. Some of its features:

Link organization and formatting
Organize your links into multiple categories, subcategories, and most popular links lists
Store the links on your own server
Highlight newly added and featured links

Link management and tracking
Remove dead links temporarily via a dead link checker
Check whether or not reciprocal links at other sites exist
Rotate links automatically
Deny link submissions according to the criteria you set via a blacklist
View the most popular keywords on your links pages

Price: $19.95 a month.

SEO Administrator

SEO Administrator automates website promotion with tools that can do these tasks:

Keywords and site visitors
Track your sites position for your keywords in over 30 search engines
Report on the keyword weight and density of your site as well as of competitors sites
Suggest keywords that are relevant to each page
Analyze your site logs to find out about site visitors, keywords used, referrers, and more

Search engines and directories
Check which pages at your site have been indexed by various search engines
Check Google PR, the number of inbound links, and whether or not the site is listed in the DMOZ and Yahoo directories
Show the automated descriptions that search engines display for your pages

Price: from $70 to $150, depending on the version.

SEO Elite

With SEO Elite, you can find out exactly what your competitors are doing and copy their strategies. You can find out about your competitors web pages:

Keyword density and prominence
Their and headings
Their meta keywords
Whether their site is listed in the Yahoo directory
Which websites your competitors are advertising on

Concerning link partners and search engines, SEO Elite can:

Find thousands of possible link partners
Track details about pages with inbound links
Check whether or not reciprocal links at other sites exist
Indicate which of your pages search engines have indexed
Keep a record of where your site is ranked for search terms

Price: $167.

SEOToolset

The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:

Your website
Keyword density analyzer
Keyword selection tool
Reports on rankings for keywords, page names, and indexed page counts
Link partner finder

Search engines and directories
Engine-specific keyword research
Traffic checker for keywords
DMOZ category selector
Search engine submission tool
Search engine ranking monitor

Your competition
Keyword research summary
Link analysis of inbound links to competitors websites

Price: $90.00 per quarter per site.

Web CEO

The 10 tools in the Web CEO package are designed to help you promote and maintain your website, improve search engine results, and analyze site visitors. A summary of these tools:

At your website
Keyword research
Website optimization
Inbound link tracking
WYSIWYG website editing and file uploading
Link checking
Website monitoring
Stats analysis to track visitors, ad campaigns, transactions, and more

Search engines and competition
URL submission to search engines
Search engine rank checking
Tracking who links to the competition

Price: $295 for one person. A free version is also available.

WebPosition

WebPosition, one of the oldest and most popular SEO tools, offers a five-step SEO process:

1. Determine your position in search engines
Create search engine ranking reports
Monitor your sites placement in search engine results

2. Research and choose keywords
Identify the most searched and least competitive keywords

3. Optimize your pages
Compare your pages to those of top-performing sites and specific competitors
Detect when your competitors pages have changed
Be alerted to changes that could affect your site rankings

4. Design and submit your pages
Use Page Builder and Upload Manager to design and maintain your site
Submit your site to search engines with the Submitter tool

5. Analyze your results
Track the correlation between search rankings and revenue
Import top-performing keywords

Price: $149 or $349.

How to hire an SEO firm

If youd prefer to hire an SEO firm instead, do your research. Youll be spending a minimum of a few hundred dollars, more likely thousands of dollars for a medium-sized or larger website.

While many SEO firms are good at what they do, the field unfortunately has its share of scammers as well. They may tell you that a variety of tricks such as hidden text or cloaking will improve your sites position in search engines. In reality, these techniques may get your site banned from search engines. More information is at these pages at Google.com:

Webmaster Guidelines
href=http://www.google.com/webmasters/guidelines.html

Search Engine Optimizers
href=http://www.google.com/webmasters/seo.html

If youre considering an SEO firm, ask how they measure success. Will your site hits be organic? Look at the sites of SEO firms clients and the site for the SEO firm itself. Do the sites rank well for keywords at these sites? The search engine results for relevant keywords will indicate how successful an SEO firm is.

Lois S. is a Technical Executive Writer for http://www.websitesource.com and http://www.lowpricedomains.com with experience in the website hosting industry.

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SEO Articles 3

Which SEO Company/Firm to Choose for SEO Services?

In the last 2-3 years many new companies have mushroomed, providing cost effective seo services to their customers. In this whole galaxy of seo companies some are authentic, while others are not. A novice owner of the website has a little knowledge of the technical jargon involved in the SEO, and sometimes can get into trouble.

To choose any seo company/firm, first you need to do a study analysis yourself:

1) The history of the seo company/firm providing SEO services.

2) The keywords for which you want to promote your website, because the keyword chosen is directly proportional to the cost of seo services.

3) Timescales involved with the rankings.

4) Never go for an obscure keyword like "company selling cheap products online uk", but rather go for "online products uk".

3) Trying to concentrate on the main essence of business like "teeth whitening services", "plumber services", "google seo services", "purchase books" etc.

First, you should try to look for the essence of your business keywords, and once you achieve rankings for these keywords you can go further with other keywords.

4) Try to ask costing for keywords from seo company(including the timescale).

5) The techniques these seo companies/firm would be using to promote your website through SEO channel. Some companies state that they have mastered the secret techniques, and hence cannot reveal their techniques. These secret techniques can sometimes prove to be just a damp squib.

6) Their past record of customer satisfaction, and of course contact number of their previous customers.

7) Detailed flowchart of the entire exercise, which a seo company would choose to achieve top rankings. In this flowchart nothing should be hidden from customers.

8) Asking as much as you can regarding each and everything like:

(i) Which keywords to choose?

(ii) What will be time for which rankings will be achieved?

(iii)what rough rankings it will achieve in google, yahoo, msn, and other search engines?

(iv) Writing down your SEO budget for PPC, and organic search engine optimization carefully.

(v) What will be cost for PPC campaigns?

All these above factors will help you to better understand your project, and also your seo company/firm you are deciding to choose.

Good Luck,
Bhupinder Singh

Author's Profile:

Name: Bhupinder Singh

Occupation: Working as Webmaster for BSOLUTIONS, http://www.bsolutions.s5.com, and has worked for several international clients from UK,US,CANADA,and India. Having experience of more than 3 years in web development and Search Engine Optimization, I have evolved a wide expertise in (SEO) Search Engine Optimization, Internet Marketing Techniques.

Contact me: bhupinder@bsolutions.s5.com


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Auto Insurance Articles 5

Why Should You Shop Around for Auto Insurance?

How do you know if what you are paying for your insurance is a good deal? What is a good deal? Is choosing the cheapest company the best way to go? Does buying from the most expensive company mean you are buying the best coverage? Generally, a good deal is a state of mind. As long as you are happy, with the amount of coverage, you have and how much you paid for it, you got a good deal. For each person, the amount of coverage they need and what they can afford to spend is usually a different amount.

The main reason drivers overpay on their insurance is they do not shop around. CarInsurance.com offers an easy way to shop around. They do compare the pricing of several auto insurance quotes. Knowing how much coverage you need will help you select an insurance company. This is one of the best ways for consumers to maximize what they get for their insurance premiums.

Insurance is a highly competitive business. There are thousands of insurers offering policies to consumers. Each consumer's goal should be to find a financially solid company that offers a fair price along with superior customer service. How do you know which company can provide such a combination of both good pricing and customer service? One way is to talking to friends, relatives, and business associates. Ask people you know and respect what insurance company they use. Ask if they are pleased with how their company handles claims.

The insurance industry is highly regulated. It is important to do business with a company that is licensed by the state in which you live. Another factor of the strength a company has is its A.M. Best Company rating. You want to be comfortable knowing that in the event of a claim your company will be there for you. A.M. Best Company is the industry leader providing ratings and financial information for insurance companies. AM Best ratings are recognized as the standard by which an insurers' financial strength is measured. The ratings are available here: http://www.ambest.com. CarInsurance.com lists the AM Best rating of each company once you complete your quote.

How do you know what to expect from your insurance company? Your insurance company and its representatives should be able to answer your questions. They should be able to help you determine what coverage and limits you should carry based on your needs. They should handle any claims fairly, efficiently and quickly. You should feel comfortable with both the insurance company that you select and the insurance agent or company representative that you will be working with. Your insurance professional should take the time to understand your insurance needs and answer all of your questions to your satisfaction.

Go to http://www.carinsurance.com, not only will you get the rates of various insurance companies, you will see the A.M. Best rating for each company along side their rates for you personal situation.

Now is the time for your fingers to punch their way to a quick rate analysis and view the ratings at the same time.

Visit http://www.carinsurance.com to Check Out Our Rates!

Jon Register is a representative of CarInsurance.com. You can visit CarInsurance.com at http://www.carinsurance.com or contact them at 1-877-327-8728.

CarInsurance.com's online insurance marketplace gives an opportunity to consumers and to insurance companies. We offer the ability to shop for car insurance online.

Consumers can receive quotes from many insurance companies, in some states you are able to purchase your insurance instantly, online. You don't have to drive your car to buy car insurance. Buy online... anytime!

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Auto Insurance Articles 4

Auto Insurance Articles

5 Steps To Cheap Car Insurance Premiums


Although car insurance is compulsory, it's not necessary to pay more than you have to. A few simple steps combined with some time surfing for competitive car insurance rates really can save you hundreds.

Step 1 - Cut the Insurer's Risk
The easiest way to cut your car insurance premiums is to reduce the insurer's risk and accept a higher voluntary excess. An insurer's standard excess may be 100 but if you meet the first 250 of any claim, you'll see a reduction in your premium. This is because you're taking on more of the risk so you get a discount. But it's a gamble, be aware that you might have to meet the cost of a broken window after an attempted theft, then a bill for repairing bodywork damage after a car park crunch.

Step 2 - Security
Fitting security devices can also result in cheaper car insurance premiums. All major insurers insist on Thatcham rated security equipment, usually a minimum of an alarm. If you live in a high-risk area for car crime, it makes sense to fit extra security. It saves you money when your insurance renewal is due and gives you extra peace of mind.

Step 3 - Annual Mileage
If your annual mileage is 5,000 miles or less, ask insurer's if they offer discounts for agreed mileage restrictions.

Step 4 - Named Drivers
Adding a named driver to your policy can increase or reduce your premiums depending upon the named drivers age, sex and driving record. Adding a young driver will certainly increase your premiums, particularly with a limited or poor driving record. However, adding a driver over 30 years old with a long and clean driving record can cut premiums, particularly if the named driver is female!

Step 5 - Shop Around
The biggest car insurance savings come from shopping around. This has been made much easier with the explosion of the internet. There can be massive differences between the lowest and highest car insurance quotes for exactly the same car and driver(s). Start off using good comparative online car insurance quote sites like Moneysupermarket and Screentrade, take their best quotes and go direct to the cheapest car insurance companies for more specific quotations.

Copyright UK Insurance Index http://www.uk-insurance-index.co.uk All rights reserved.


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